Characterized by its fast design, the black, Sony E-mount 55mm f/1.4 lens from 7artisans is a compact portrait-length prime well-suited for available-light photography. Its bright f/1.4 maximum aperture benefits working in low lighting and also enables isolating subject matter using selective focus and shallow depth of field. The six-element, five-group optical design is enhanced with a multi-layer coating that helps to suppress flare and ghosting for improved contrast and color rendering in various lighting conditions. Additionally, the manual focus design of the lens permits working with subjects as close as 1.1' away, and its 14-blade diaphragm contributes to a pleasing bokeh quality.

Portrait-length prime is designed for APS-C-format Sony E-mount mirrorless cameras and offers an 82.5mm equivalent focal length.
A bright f/1.4 maximum aperture benefits working with shallow depth of field and selective focus techniques; it also suits photographing in low-light conditions.
Multi-layer coating has been applied to individual elements and reduces flare and ghosting to produce greater contrast and color accuracy when working in strong lighting conditions.
Manual focus design permits working with subjects as close as 1.1'.
Depth of field and distance scales aid pre-focusing and zone-focusing techniques.
Rounded 14-blade diaphragm contributes to a pleasing bokeh quality.

Featuring improved optics and a more robust build quality, the FUJIFILM X-mount 60mm f/2.8 Macro Mark II from 7Artisans is a short-telephoto prime lens engineered to excel with nearby subjects. Designed for macro shooting, this lens offers life-size, 1:1 maximum magnification, a 6.9" minimum focusing distance, and a floating elements design that achieves high sharpness and clarity throughout the focusing range. The lens also sports a manual focus design, benefited by focus distance and depth of field scales, along with a de-clicked aperture ring for smooth, silent rotation to suit video applications. Additionally, a 9-blade diaphragm contributes to a pleasing bokeh quality.

A short telephoto prime is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 90mm equivalent focal length.
Life-size 1:1 maximum magnification, combined with a 6.9" minimum focusing distance, is ideal for working with close-up subjects.
Manual focus design, along with focus distance and depth of field scales, aids in precise focusing control.
Floating element design maintains consistent image quality and high sharpness throughout the focusing range.
A 9-blade diaphragm contributes to a pleasing bokeh quality.
The de-clicked aperture ring offers smooth, silent rotation throughout the aperture range, making it ideal for video applications.

With an expansive 190° angle of view, the 7.5mm f/2.8 II Fisheye Lens from 7artisans is an all-manual lens capable of producing unique perspectives and creative distortions. The lens's f/2.8 maximum aperture benefits working in various lighting conditions while maintaining a small and lightweight form factor for handheld shooting. This updated version has 11 glass pieces arranged in 9 groups made from HOYA glass, including 3 special elements that help reduce color mistakes and enhance image quality compared to the earlier model. Multi-layer coatings have been applied to individual glass elements to suppress flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions. The lens has an all-metal body and features a built-in petal-shaped lens hood to help reduce flare while protecting the front element.

Optical Performance
An ultra-wide fisheye lens provides an 11.3mm full-frame equivalent focal length to APS-C mirrorless cameras with FUJIFILM X mounts
Fisheye design renders a 190° angle of view to produce a distinct visual appeal characterized by dramatic distortion and a creative depiction of space
The bright f/2.8 maximum aperture suits working in a variety of lighting conditions and contributes to the sleek form factor
Multi-layer coating applied to individual elements reduces flare and ghosting for greater contrast and color accuracy
7-blade diaphragm contributes to a smooth and pleasing bokeh quality
Design
Manual focus design permits working with subjects as close as 5.9" away
Mechanical aperture adjustment with de-clicked aperture ring
A built-in lens hood helps to prevent stray light from causing flare

Providing a 35mm-equivalent focal length of 15mm and a broad 105.3° angle of view, this FUJIFILM X-mount 7Artisans 10mm f/2.8 AF Lens is a prime wide-angle lens ideally suited for interior, architectural, landscape, travel, and astrophotography. With 11 elements in 10 groups, including two aspherical, three extra-low dispersion, and two high refractive index elements, this lens reduces chromatic aberrations and distortions in order to produce sharper images.

Designed for APS-C-format FUJIFILM X-mount mirrorless cameras, this lens provides a 15mm equivalent focal length.
The seven-blade diaphragm’s bright f/2.8 aperture is suitable for low-light conditions and creating depth-of-field effects.
A dedicated AF/MF switch on the lens body allows for quick and easy transitions between autofocus and manual focus.
The lens has a 62mm front filter thread, allowing for the use of standard filters like polarizers and ND filters.
Weighing approximately 8.1 oz, the robust, all-metal body is built for durability and portability.
For future compatibility, a USB-C port is included to allow users to perform firmware updates.

Featuring an unobtrusive pancake design for FUJIFILM X-mount cameras, this 27mm f/2.8 Lens from TTArtisan is a versatile all-purpose lens for daily use. Well-suited for landscapes, street scenes, portraits, and more, this autofocus lens utilizes an STM stepping motor for quickly capturing those perfect photographic moments. The lens is also compatible with eye-tracking modes for efficient tracking during video recording. Minimum focusing distance is a close 13.8", and the lens offers a f/2.8 maximum aperture and a eight-blade diaphragm that provides distinct bokeh for dramatic effect.

Normal-length prime is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 40.5mm equivalent focal length.
Unobtrusive and ultra-compact pancake design.
Stepping AF motor benefits both photographers and videographers with its fast and precise performance.
Minimum focusing distance of 13.8" enables moderate close-up photography techniques.
Maximum aperture of f/2.8 and eight-blade diaphragm allow for smooth and pleasing bokeh.
Includes rear lens cap with USB-C interface for improved performance via firmware upgrades.

Share life's beautiful moments with the instax mini EVO from FUJIFILM. This innovative hybrid instant camera features 10 lens effect options and 10 film effect options, giving you up to 100 different ways to instantly create your own unique 2 x 3" photographs. You can experiment with vivid colors, add softness to the focus, adjust the exposure, alter the white balance, and even select a macro mode when the situation calls for a close-up.
A hybrid instant camera combines convenient digital image capture with traditional instant film output. This method allows you to shoot freely and print whenever desired or reprint an image as many times as desired.
Accepts Instax Mini instant film to produce 2.4 x 1.8" images on a credit card-sized, 3.4 x 2.1" sheet.
A fixed 28mm-equivalent lens offers a versatile wide-angle perspective, and the f/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9" minimum focusing distance for working with close-up subjects.
A built-in rechargeable lithium-ion battery is used to power the camera and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.
Internal memory holds approximately 45 still images, and a microSD/SDHC memory card slot can be used to expand storage capacity.

Express your full creativity with the instax WIDE EVO Hybrid Instant Film Camera from FUJIFILM. This unique hybrid camera pairs the benefits of analog and digital formats by allowing you to print images directly from the camera and upload them to your smartphone via the Instax WIDE EVO app to easily save photos to your camera roll and share with your friends. Featuring a 16mm f/2.4 lens and a wide-angle mode, this camera is made for capturing a full view of what's in front of you.
With ten lens effects, ten film effects, and six film styles at your fingertips, you can let your imagination run wild with the number of unique combinations available. Also, there's no shortage of conveniences built into the Instax WIDE EVO that improve the overall user experience, such as the selfie mirror, which allows you to position the camera for your self-portraits before taking them. Ultimately, the Instax WIDE EVO is a fun-to-use and well-built camera that offers control over how you capture images, as well as multiple options to customize how they'll look, whether they're instantly printed or saved to your camera roll.
Customizable Film Effects
Personalize your photos by choosing between 10 lens effects, 10 film effects, and 6 film styles. Dials on the left and right sides of the camera adjust film and lens effects. Film styles are selected via the button located on top of the camera. Also, the degree control dial on the lens barrel allows you to fine-tune the strength of the chosen lens effect.
Wireless Connectivity via the Instax WIDE EVO App
Connect your camera to the dedicated Instax WIDE EVO smartphone app via Bluetooth to wirelessly control your camera and take photos using your device. Transfer images from your camera to your smartphone for easy saving and sharing.
Additional Conveniences
Print crank, shutter lever, and other manual dials for added control
microSD card slot for expanding storage space
Uses instax WIDE instant film
Built-in flash for shooting in any lighting conditions
The battery level displayed at the bottom of the LCD monitor
Powers down after two minutes of no activity to save battery life
Wide-angle mode by sliding the switch on the front of the camera up
USB-C charging port
Macro mode for close-ups
Built-in tripod mount for easy attachment
Print-ready at 318 dpi

Capture your favorite moments with friends and family using the instax WIDE 400 Instant Film Camera from FUJIFILM, designed to make group photos a breeze with a newly incorporated self-timer dial and a camera-angle adjustment accessory.
This camera uses Instax's largest format instant film to create 2.4 x 3.9" images on a 3.4 x 4.3" piece of film. Featuring a retractable 95mm f/14 lens and a two-range focus zone setting, sharp imagery is ensured. A 0.37x optical viewfinder with a target spot makes composing images easy. The Instax WIDE 400 has a built-in flash for shooting in low-light settings.
Additional Camera Benefits
Self-Timer settings of 4, 6, 8, and 10 seconds
Automatic exposure and programmed shutter
Includes close-up lens adapter
Operates on four AA batteries
Automatically powers down after 5 minutes without use
Develops film in approximately 90 seconds

Stylish, simple, and square, the glacier blue FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4-inch square prints. The camera's fun and minimal design incorporates a Fujinon 65.75 mm f/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured for illuminating scenes in low-light, and straightforward auto exposure helps to ensure properly exposed shots in all conditions.

Stylish, simple, and square, the chalk white FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4" square prints. The camera's fun and minimal design incorporates a Fujinon 65.75 mm f/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured for illuminating scenes in low light, and straightforward autoexposure helps ensure properly exposed shots in all conditions.

Taking inspiration from the cameras of yesteryear, the FUJIFILM INSTAX SQUARE SQ40 Instant Film Camera has a retro look while producing the same 2.4 x 2.4" square prints we've come to love. The camera features a Fujinon 65.75 mm f/12.6 lens for intuitive zone focus control and a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera also sports an optical viewfinder for accurately composing images. A built-in flash illuminates scenes in low light, and straightforward auto exposure helps ensure properly exposed shots in all conditions.
Sleek retro-inspired design with an all-black finish
Accepts INSTAX SQUARE instant film
Develops instant film in approximately 90 seconds
Simple operation: just twist the lens to turn on.
Auto exposure and auto shutter speed for quick and easy shooting
Automatic built-in flash for working in low-light conditions